On December 5, 2023, the inaugural voyage of LUTIAN Machinery high-speed rail took place successfully at Chongqing North Station, marking the beginning of a new chapter in the company’s strategic development.

Changguo Luo, Chairman of Lutian Machinery, Bin Jia, Chief Secretary of China Internal Combustion Engine Industry Association, Jianxia Li, General Manager of Sales of the Beijing 5th Division of Huatie Media, and other leaders and guests attended the launching ceremony, and witnessed the shocking debut of "Lutian Machinery" high-speed rail and the glorious moment of its magnificent departure.The launch ceremony was attended by LUTIAN Machinery Chairman Luo Changguo, Jia Bin, Secretary General of the China Internal Combustion Engine Industry Association, Li Jianxia, General Manager of Sales for Beijing District 5 at China Railway Media, and other distinguished guests. Together, they witnessed the spectacular debut of “LUTIAN Machinery” on the high-speed rail, celebrating a moment of grandeur and ambition.

"China’s high-speed rail is one of the nation’s most important assets, symbolizing China’s speed, spanning the ‘Eight Vertical and Eight Horizontal’ network." As the first company in the domestic machinery sector to have a high-speed rail named after it, 2023 marks a year of strong growth and a renewed journey for LUTIAN Machinery.

By reaching millions of people with high-frequency, close-range exposure, LUTIAN Machinery is precisely connecting its brand with consumers’ daily lives. This powerful engagement not only consolidates brand awareness but also serves as a key channel for customer acquisition and business growth, driving the LUTIAN brand forward across China.

At the ceremony, Vice General Manager Ying Yinhe stated: "Our strategic partnership with the National Railway Administration is another milestone with far-reaching significance for LUTIAN’s development. The high-speed rail naming, combined with frequent offline engagement, will become a 360-degree ‘mobile showroom’ for showcasing the LUTIAN brand. Leveraging ‘China Speed’ to empower ‘LUTIAN Speed’ not only injects new momentum into the machinery industry but also helps our dealers capture market opportunities, rapidly boosting brand recognition and market share."

At 12:15 PM, after speeches, ribbon-cutting, unveiling, and station tours, a high-speed train branded with “LUTIAN Machinery – Pressure Washers & Internal Combustion Engine Specialist Brand” departed from Chongqing North Station. This journey marks the launch of a new phase in the LUTIAN brand upgrade, spanning the nation from north to south.

Over the past 21 years, LUTIAN has transformed from a pioneer to an industry leader. As the first machinery company to name a high-speed rail, LUTIAN has consistently adhered to the principle of “inspiring customers”, grounding brand development in product excellence and driving industry innovation through research and technology. Leveraging the speed and efficiency of China’s high-speed rail, LUTIAN is poised to set new heights in brand promotion, elevate strategic collaborations, and embark on a new chapter of high-quality growth, accelerating forward together with LUTIAN Speed.